Israel and Palestinian Territories, and at times Jordan too offer a ‘unique’ tourism product and experience called, by and large, the Holy Land – a land holy to the three monotheistic religions: Christianity, Judaism and Islam. Over the last decade, tourism interest in this region has become more diversified and alternative to the pilgrimage/religious mass tourism. Archeology organisations offer alternative political tours http://alt-arch.org/en/. In Bethlehem, Alternative Tourism Group has been active for more than 2 decades http://atg.ps/. Green Olive Tours from Israel have been offering alternative tours for the past 12 years http://www.toursinenglish.com/. Community-based tourism becomes more prominent with the setting up of NEPTO – Network for Experiential Palestinian Tourism Organisation http://nepto.ps/