Affective Tourism™

What travel makes us feel, and why those feelings matter.

Pioneering research by Prof. Dorina-Maria Buda, from Jordan, Israel and Palestine to eastern Europe, tracing how emotions move between tourists, local people and places in times of conflict, and how understanding them can support dialogue, justice and, ultimately, peace.

The concept

What is affective tourism?

Affective Tourism is a concept proposed by Dorina-Maria Buda in her book of the same title: the ways in which affects, emotions and feelings are accessed, felt, experienced and performed in encounters between touring bodies and places.

Drawing on emotional and psychoanalytic geographies, the work asks how tourists are moved by, and move through, places of turmoil, and how those encounters can contribute to understanding, negotiation and peace.

“In-depth understandings of the role of emotions in such places can contribute to conflict negotiation and peace building.”

The separation wall in the Palestinian West Bank, painted with the words I LOVE TOURISTS

Fieldwork in the West Bank: tourism at the separation wall.

Research

Emotion, affect and place in regions of turmoil

Ethnographic research across destinations in ongoing socio-political conflict: North Korea, Iran, Israel, Jordan, the Palestinian West Bank and eastern Europe.

Tourists at a viewpoint over Jerusalem

Tourism in conflict & turmoil

How tourism exists in spite of ongoing conflict, and how affective and emotional experiences shape the identity of conflict places.

Watch the video →Latest article: haptic tourism at the Separation Wall →
Holocaust memorial railway

Dark tourism & affect

Travel to places of atrocity, death and disaster, theorised through cultural theories of affect and emotion together with psychoanalysis.

Research on ‘dark tourism’ and emotions gets a boost →
Souvenir archway, Old City of Jerusalem

Heritage, peace & policy

Contributing to social policy that promotes inclusive societies valuing peace and wellbeing, and that accepts diversity and difference.

Watch the Museums for Peace films →
Prof. Dorina-Maria Buda

About

Prof. Dorina-Maria Buda

Professor of Tourism and Hospitality at Edge Hotel School and Dean Research for the Faculty of Arts and Humanities at the University of Essex. A TEDx speaker, her work examines the interconnections between affect, emotion and psychoanalysis in the geographies of tourism.

€585k
Rosalind Franklin Fellowship, 2013–2017
€250k
Dutch Research Council (NWO) Veni grant
8+
countries of ethnographic fieldwork

Publications

Books & major works

Monograph

Affective Tourism: Dark Routes in Conflict

Routledge. The founding study of affective tourism, bringing together affective and emotional geographies, psychoanalytic geographies and dark tourism.

Watch the book launch → Read the author’s copy (PDF) → View at Routledge →
Open access monograph

Emotions and Affective Decisions in Hospitality Equity Investment

Co-authored with Dr Guy Lincoln (Routledge, 2026), on affect and emotion in private equity investment in hospitality. Free to read.

Read free (open access) → More details at Routledge →
Edited volume

Affect and Emotion in Tourism

Special issue and edited book with Prof. Jennie Germann Molz, consolidating affective approaches in tourism studies.

View the special issue →

Latest & ongoing

Teaching, fieldwork and public engagement

Student fieldwork in Jordan and the Netherlands, doctoral supervision, museums for peace, media interviews and outreach. For current activity and reflections, follow along on LinkedIn.