Affective Tourism© is a novel concept proposed by Dorina-Maria Buda in her book with the same title referring to feelings, emotions and affects transacted in tourist places.

Dorina-Maria Buda is Professor of Tourism Management and Head of the International Centre for Research in Events, Tourism and Hospitality (ICRETH) at the School of Events, Tourism and Hospitality Management, Leeds Beckett University in the United Kingdom. Dorina is passionate about understanding in more depth how feelings, emotions and affects are felt when travelling in areas of on-going socio-political turmoil and conflicts. This is evident in her TEDx talk:

Dorina conducts interdisciplinary research with a particular focus on the interconnections between tourist spaces, people and emotions in times and places of socio-political conflict. In this respect she was awarded a number of individual research funds amongst which the Rosalind Franklin Fellowship [€585,000] in 2013 by the University of Groningen in the Netherlands, and an interdisciplinary four-year VENI grant [€250,000] from the NWO/Dutch Scientific Organisation for Research in 2015.

Throughout her academic career she also received research funding from the German Academic Exchange Service (DAAD), Romanian National Service for Studies and Scholarships Abroad (ONBSS), and University of Waikato in Aotearoa New Zealand, amongst others.